Press Conferences

Imagine a flock of media reporters coming to an event you organized.  While this can present an exciting opportunity for your organization, it can also be extremely challenging.  Blackstone Public Affairs Group can help. We can assist you with getting the media to attend, making sure your content is suitable, preparing your media kits and training your speakers. We can take you through the process, from developing the message to following up with reporters.

Press releases, interviews and informal media contacts are effective ways of getting your message across. They are the bread and butter of your media relations.  A press conference, however, can provide critical value to your message.  Most organizations hold press conferences for the following reasons:  

• You can give more information than in a press release.
• A press conference is interactive; you can answer questions the press may have.
• You can announce something unprecedented, which has significant implications.
• You can set the record straight if your group received negative publicity.
• When many media representatives are present, it makes your conference seem newsworthy -- the media presence itself adds to the importance.
• A successful press conference can not only generate news, but can also boost the morale of your own group -- that is, your group can take pride in knowing that the press will really turn out to hear what you have to say.

Blackstone Public Affairs Group can help you get the coverage you seek.  We can assist you in all aspects of preparation, execution and post-event evaluation.  To discuss your next press conference, please contact us at 905-727-4455.