MEDIA TRAINING

Whether your goal is to attract or diffuse media attention, your first contact with the media will often determine your success. Ultimately, you will be measured by how effectively your messages are developed and presented to your target audiences.

Blackstone Public Affairs Group has joined forces with highly effective, results-oriented and experienced trainers who will teach you to welcome the opportunity offered through contact with the media.  As a result of our training, you and your team will look forward to informing and influencing the media with effective messages and a controlled delivery. Our training sessions cover:

•  Basic media principles.
•  Core messages that will resonate with the media.
•  Delivery in a confident and comfortable manner.
•  Becoming message-driven not question-driven.
•  Preparing for TV, print and radio media interviews.
•  Avoiding being misquoted.
•  Controlling the focus of the interview.
•  Enhancing verbal and non-verbal communications.
•  Effectively answering the difficult questions.

The media is professionally trained to ask you questions.  You deserve to have the opportunity to be professionally trained to answer them.